DxCheck Lens

From real-world voice to real-world strategy

DxCheck Lens captures and analyzes what patients, caregivers, and HCPs are actually saying in their treatment reviews — surfacing the sentiment, language, and trends your team needs to build campaigns that resonate, position brands more sharply, and align medical strategy with real-world experience.

Inputs Patient & caregiver reviews HCP feedback Real-world sentiment
How It Works

What Lens does

A three-part system that turns real-world voice into structured, actionable intelligence for your team.

01

Real-World Voice Aggregation

Public reviews from patients, caregivers, and HCPs — in one place.

Lens aggregates publicly available treatment reviews directly from patients, caregivers, and HCPs — giving you a comprehensive view of how your brand and competitors are actually being experienced in the real world.

02

AI-Powered Sentiment Analysis

Sentiment, themes, and trends — surfaced automatically.

Our AI analyzes the language, tone, and emotional context behind every review — visualizing sentiment shifts, emerging themes, and longitudinal patient journeys so your team can act on what's changing.

03

Customizable Lenses

Tailored views for marketing, strategy, and medical affairs.

Build custom “Lenses” tuned to your team's questions — whether you're shaping creative, validating positioning, or monitoring HCP feedback. Each Lens delivers the slice of insight that team needs, no more, no less.

Insights & Data

Key outputs of Lens

Four streams of intelligence built into every Lens engagement — from real-time sentiment monitoring to creative direction.

Monitor

Sentiment & Feedback Trends

Track how perception shifts over time.

  • Treatment sentiment analysis
  • Patient & HCP feedback trends
  • Historical benchmarking
Optimize

Optimized Keywords & SEM

Discover the language your audiences actually use.

  • High-impact keywords for paid search
  • Branded vs. unbranded keyword strategy
  • Search intent alignment
Benchmark

Competitive Landscape

Map your position against the broader market.

  • Cross-brand sentiment mapping
  • Share of voice metrics
  • Gap analysis for positioning
Activate

Strategy & Creative Inspiration

Turn insights into creative direction.

  • Creative concept validation
  • Campaign strategy & messaging
  • Omni-channel execution
See Lens in Action

Hear your audience. Sharpen your strategy.

Request a Lens walkthrough and see how real patient, caregiver, and HCP voices can sharpen your next campaign, brand strategy, or medical engagement — in your therapeutic area, on your timeline.